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        Logo
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        Logo colour


        Preferred option
        ING logo in corporate colours, on a white background (e.g.1). If the background of a carrier is dark or coloured, the logo can be placed in a white label (e.g.2).

        • Take into account the minimal white space (e.g.3).
        • Applying the corporate logo on any other background colours than ING light blue, ING warm grey, dark blue or black is not allowed (e.g.4).

        Alternative options
        When it’s not possible to carry out the preferred option, the corporate logo can be applied on an ING light blue (PMS 278) or gray (PMS warm gray 5) background. The logo can be placed on black, only for colour values up to 30% (e.g.5).

        Reversed logo
        Another alternative option is to apply the reversed logo; white on a coloured background (e.g.6):
        • If the reversed logo is placed on visuals, the colour value of the visual should be comparable to the value of 30% black or more. Avoid placing the reversed logo on very light visuals.
        • ING dark blue as a background colour.
        • Black can be the background colour,  if the colour value is 40% or more.
        • Do not apply the reversed logo on ING orange.  

        Corporate logo in black
        If carriers are produced in one colour, the corporate logo can be applied only in black (e.g.7).

        Logo on television
        Exception: logo for television sponsoring.
        For application of this logo in other situations than mentioned above, please contact the Global Branding Department.

        Logo position
        Positioning the logo.
        Depending the communication carrier, the logo is preferably placed in a prominent and visible position, e.g.:
        • On the front of covers.
        • Possibly on the back side of covers.
        • In exceptional situations, on the inside pages of a brochure or magazine.

        Title sponsor
        If ING is title sponsor, the ING logo is applied larger than other sponsor logos. The ING logo is mentioned first (e.g.8).   

        Co-sponsoring
        In co-sponsoring situations, the ING logo is applied in equal size to the other co-branding sponsors. Preferably ING is mentioned first (e.g.9).

        Mentioning the ING name in text
        In situations where a modest and unpretentious attitude is required, mentioning the ING name and sponsoring status only in text is sufficient. This may concern: donations or contribution to charity.
        • Titlesponsor ING.
        • Presented by ING.
        • Special thanks to ING.

        Combination: logo and text
        It is  possible to combine the sponsoring status in text together with the ING logo (e.g.10).