Basic elements / Logo / Logo architecture
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        Brand architecture
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        In this paragraph we describe the logo system with its variations.

        One logo for ING
        Using one logo will be rewarded by increased consumer recognition. The adjusted ING brand architecture consists of the ING corporate logo.

         

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        One exception: ING Direct
        ING Direct is a strong and growing brand in the markets where it operates. To facilitate this brand recognition a deviation from the brand architecture has been allowed. In this case the ING Logo is accompanied by a suffix: ‘Direct’. No other exceptions are mandated by the executive board.

         

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        Descriptor in combination with the logo is not allowed anymore

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