Basic elements / Logo / Business descriptor
  • Layout
    • Column
      • Image + caption

        Use of a descriptor in the brand signature

      • Linkage
        Download approved business descriptors
      • Spacer (10px height)
      • Paragraph
        These downloads contain all the approved business descriptors.
    • Column
      • Header
        Business descriptors
      • Paragraph

        Using one logo to increase consumer recognition means limited use of other logo combinations, other than the official, approved business descriptors:

         

        Asset Management
        Bank

        Card
        Car Lease
        Employee Benefits
        Financial Advisers
        Financial Partners
        Financial Planning
        Financial Services
        Funds

        Insurance
        Insurance Brokerage
        Investment Management
        Lease
        Life
        Life Insurance
        Mutual Funds
        Pension
        Private Banking
        Real Estate
        Reinsurance

        Retirement Services
        Trust
        Wholesale Banking

        It is not allowed to use the descriptor in combination with the logo. Use the descriptor in the brand signature format.