Layout- Column
- Image + caption
1900-1950 - Spacer (10px height)
- Image + caption
1936-1940 1955 - Spacer (10px height)
- Image + caption
1970 - Spacer (10px height)
- Image + caption
1962-1970 - Image + caption
1970-heden
- Column
- HeaderNationale-Nederlanden
- Paragraph
'De Nederlanden’ was founded in 1845 as a fire insurance company. It grew rapidly and by 1900 De Nederlanden had 139 agencies all over the world. Various acquisitions helped the company become one of the Netherlands' leading insurers in the sixties. The 'Nationale Levenverzekering-Bank’ was founded in 1863 in Rotterdam and was one of the few Dutch life insurance companies. The market was dominated by foreign life insurers due to a provision in the law, which De Nationale helped abolish in 1880. With the acquisition of Tiel-Utrecht in 1956, the De Nationale became the second-largest indemnity insurer in the Netherlands.
'Nationale-Nederlanden’ was formed in 1963 by the merger of the two insurance companies. The financial strength that resulted from the merger was used to expand foreign operations, mainly in the United States. In 1984, Nationale-Nederlanden acquired RVS. After the merger with 'NMB Postbank Group’ into ING, Nationale-Nederlanden continued to operate under its own brand name. Nationale-Nederlanden is the largest insurer in the Netherlands.
De Nederlanden had no real logo. In some, mostly foreign, publicities they used the Dutch coat of arms with the name or the company, but mostly they used only the name. In the 1950s the logo with the curly N and the numbers was introduced. The Nationale Levenverzekering-Bank had a long history of changing logos in many different styles, but always with the virgin and the lion. Seven years after the merger, Nationale-Nederlanden came up with a new logo, the orange double NN that is still in use.