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        RVS vóór 1905
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        1905-1940                                                    1967-1981
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        2005-heden
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        Victoria                                   Vesta                                   De Zeven Provinciën
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        RVS
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        The RVS was established in Rotterdam in 1838 as a funeral insurance fund. In 1863, the fund expanded to include life insurance. Branch offices were opened throughout the Netherlands as well as one office in Belgium. From 1895, the fund was converted into the life insurance company 'NV Rotterdamsche Verzekering-Sociëteiten’ (RVS) and the company started to expand its product range with health insurance and retirement services.

         

        After World War I, RVS became one of the largest life-insurance companies in the Netherlands. Together with the 'Zeven Proviciën’ and a number of smaller insurance companies, RVS established the 'AMFAS Group’ in 1968. The AMFAS Group was taken over by ’Nationale-Nederlanden’ in 1984 and discontinued in 1991, after which only RVS remained. In 1996, the company merged with 'Victoria-Vesta’, which was gradually incorporated into the RVS.


        In 1897 the RVS had a logo of a widow with her child and a lady to protect them against disaster. In 1905, this logo was found outmoded and a new logo was designed by Tjeerd Bottema. It had to reflect RVS’s reliability and trust: the now familiar logo with the elderly couple with dog and umbrella. The logo modernised in the last century and two years ago the couple had turned it selves toward us. The predecessors of RVS used also symbolic logos; Victoria with a cock, Vesta with the virgin and the Zeven Proviciën with a ship.