Basic elements / Logo / Brand signature / Design in print & digital
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        Basic measurements
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        Brand signature
        Size 210 x 30 mm
        Grid units
        2.5 mm

        1. Logo
        Height ING 7.5 mm

        2. Orange line
        Height 1.25 mm
        Length 200 mm
        Colour: PMS 165

        3. Business descriptor
        Frutiger bold, caps
        Size 12 pt, space 100/1000 EM space
        Maximum length: 80mm
        Colour: dark blue PMS 281

        4. Tagline
        Frutiger roman
        Size 13 pt, space 0/1000 EM space
        Maximum length: 65mm
        Colour: dark blue PMS 281

        5. Call to action
        Frutiger roman, caps
        Size 8 pt, space 100/1000 EM space
        Maximum length: 80mm
        Colour: dark blue PMS 281
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        Brand signature variations
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        6. Business footnotes
        Frutiger roman
        Size 8 pt, space 100/1000 EM space
        Between every business footnote: a point with a baselineshift of 1.75 pt, surrounded by a regular word space. Maximum length of footnote space: 100 mm.
        Colour: dark blue PMS 281

        7. Disclaimer
        Frutiger light
        Size 6 pt, space 0/1000 EM space
        Transport 2.5 mm, left alignment, without hyphenation.
        Colour: dark blue PMS 281

        8. Extensive disclaimer
        When a disclaimer is combined with a homepage address or a tagline, the height of the brand signature will increase by 15 mm. Except for the disclaimer, all visual elements stay in the same position.

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        Internet top bar
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        The brand signature has been translated to online versions for internet and intranet sites to re-enforce brand recognition across all media.

        Internet
        Only businesses with a listed business descriptor will be able to use this format.

        Specifications
        Total height: 120 px
        Logo height: 32 px
        Business descriptor:
        Arial 22, capital, colour dark blue (#000066)
        Function list and language toggle:
        Arial 11, colour grey (#666666)

         

        More information
        All ingredients in the top bar are placed on a fixed position. Details of these designs, technical specifications, stylesheets and downloads are available on branding.intranet. If your are an external agency, it is not possible to enter our intranet environment.

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        Intranet top bar
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        Intranet
        For intranet the title of the site is placed on the left side as that is the 'you are here' information needed by visitors, thus a portal or site within a Business line off ING. The ING logo is placed at the far end, since our employees already know they are 'at ING'.

        Specifications
        Total height: 130 px
        Logo height: 38 px (including white space)
        Business descriptor/site title:
        Arial 22, capital, colour dark blue (#000066)

        More information
        All ingredients in the top bar are placed on a fixed position. Details of these designs, technical specifications, stylesheets and downloads are available on the intranet: branding.intranet. If you are an external agency, it is not possible to enter our intranet environment.

         

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