Basic elements / Logo / Brand signature / Versions & sizes
  • Layout
    • Column
      • Paragraph
        1. Basic brand signature
      • Image + caption
         
      • Spacer (10px height)
      • Paragraph
        2. Reduced brand signature
      • Image + caption
        Construction
      • Spacer (10px height)
      • Image + caption
          
      • Spacer (10px height)
      • Paragraph
        3. Small brand signature
      • Image + caption
        Construction
      • Spacer (10px height)
      • Image + caption
          
      • Spacer (10px height)
      • Image + caption
        Example with basic signature                     Example with reduced signature
      • Spacer (10px height)
      • Image + caption
        Example with small signature
    • Column
      • Header

        Versions and sizes of the

        brand signature

      • Paragraph

        The brand signature is available in three versions

        1. Basic brand signature (210 mm).
        2. Reduced brand signature (165 mm).
        3. Small brand signature (120 mm).


        Note: the 'Small brand signature' has no place for a business descriptor.


        Reducing and enlarging

        If these sizes are not sufficient the brand signatures may also be proportionately reduced or enlarged:

         

        Reducing

        • Reduce the 'Basic brand signature' from 210 to 148 mm maximum (from A4 to A5 portrait). From 8.5 inch to 5.5 inch (US letter to half US letter).
        • Reduce the 'Reduced brand signature' from 165 to 105 mm maximum (from 165 mm to A6 portrait). From 6.5 inch to 4.3 inch.
        • Reduce the small signature to 46 mm maximum. To 1.8 inch maximum.

         

        Enlarging

        • When enlarging the signature (e.g. for posters) you should first decide what part of the signature should be emphasized for readability. For example in outdoor media the logo should be most visible, whereas for indoor, the business descriptor might be emphasized more.
        • Based on this, choose a signature size (basic, reduced, small) and then enlarge it proportionately.