Basic elements / Typography / Print (Frutiger)
  •  
  • Layout
    • Column
      • Image + caption
      • Caption
        Frutiger Light
      • Spacer (10px height)
      • Image + caption
      • Caption
        Frutiger Roman
      • Spacer (10px height)
      • Image + caption
      • Caption
        Frutiger Bold
      • Spacer (10px height)
      • Image + caption
      • Caption
        Frutiger Black
      • Spacer (10px height)
    • Column
      • Header
        Typography print (Frutiger)
      • Paragraph

        Typography is an important tool to add visual character to ING’s corporate identity.
        Since the reader’s attention is often focused on the word, typography plays an important role in fostering clarity and creating a strong visual impression.

        ING uses Frutiger Linotype Standard OT typeface.
        Frutiger is an extensive font family with a distinguishing character, excellent legibility and multipurpose in use.


         

         

  • Layout
    • Column
      • Startup spacer (remove before publish)
      • Image
      • Caption
        Times New Roman
      • Spacer (10px height)
      • Image + caption
      • Caption
        Verdana
    • Column
      • Startup spacer (remove before publish)
      • Paragraph
        Exception
        Until further notice, Times New Roman and Verdana are allowed to be used in the body copy of letters and other stationery. This will change in the new design in the near future.