Basic elements / Photography / Natural lion
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        Natural lion
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        Type
        Only strong, healthy, young male lions may be used, with the manes clearly visible around the head.


        Facial expression
        The lion may only be shown with a natural facial expression. Image manipulation creating an unnatural expression is not permissible. Furthermore the lions shown must not be aggressive (fighting, biting), passive (sleeping, dozing), or show degrading behaviour.

         
        Number of lions
        The lion shown should normally be alone. The male lion with a pride is allowed if the male lion is prominent or in the front.

         

        Notifications
        The above guidelines shall not apply if lions are displayed in an illustrative, natural photograph in which the goal is something other than communicating and advertising message.
        When in doubt or if situations are not covered by the above guidelines please contact your marketing manager or branding@ing.com

         

      • Linkage
        Restricted guidelines Canada & USA.